Search Engine Ranking Strategy
In general terms, our strategy consists of four primary elements. These four elements are keyword selection, content/site development, web standards coding , and inbound links. When these four elements are working together in harmony it usually equals a formula for success on the search engines.
Keyword Selection
Together with our clients we build a keyword list based upon research and experience. Our clients will develop an initial list of words that they think their potential customers would use to find their goods or services on a search engine. We then take that list and use research tools to find out how much traffic those keywords actually get as well as other terms that are similar. Armed with that data and our clients experience we narrow down the keywords to target for the most relevant traffic possible.
Content / Site Development
With search engines, content is king. To do well on the search engines you must have a clear theme and use your keywords
or keyword phrases in your content. Also, each page of your web site should have a minimum of 250 words of quality
content about your particular topic. Along with developing this quality content we will suggest the best site structure for presenting it.
Web Standards Coding
The third element that is crucial to quality search engines rankings is your web site coding. Sites that base their
coding on web standards by using CSS layouts gain a strategic advantage over sites that use a table-based layout. Using
CSS (Cascading Style Sheets) allows you to separate the design and layout elements from the content. The CSS coding is then placed on a separate page and referenced from the content page. This
leaves you clean, content-filled pages that make it easy for search engines to index.
Inbound Links
Finally, your PageRank is a number that Google has devised to determine how popular your web site is. It measures
the number and relevancy of the links that point to your web site from other sites. We will embark upon a campaign
for you to collect quality links for your site by finding out who links to your competitors and finding industry
directories that relate to your web site’s topic.
By coordianting these four primary areas of focus to create harmony among them your site will gain the competitive advantage you need to climb the ranks on the search engine. None of the techniques we use fall into the spamming category, which can get your web site banned from the search engines. We adhere to a high standard of search engine optimization and avoid "black hat" techniques.
