The service of search engine optimization is not a very good investment if the wrong keywords are selected. The right keywords could be described as those words or phrases that specifically describe your goods or services with priority given to those words that receive the most traffic on the search engines.

Specific Keywords

If you are the owner of a restaurant that has only one location in the city of Bradenton and you specialize in Sea Food, a good specific keyword phrase that you could use would be "Bradenton Sea Food Restaurant". It contains the geographic area that you are able to serve, what you are (restaurant) and what you specialize in (sea food). If you left out any of those ingredients you would potentially be drawing visitors to your site that would not be looking for what you can provide. Your web site stats might increase but your conversion to customers would get worse and you would be left wondering why?

Keyword Traffic

Let's take the example mentioned above and suppose we research how much traffic "Bradenton Sea Food Restaurant" gets on a monthly basis and find that no one is using that search phrase. We may try the plural of restaurant or we may try a neighboring city like Sarasota. If we find the latter 2 keyword phrases have been used in frequent searches then we would give those phrases the priority in selecting your keywords.

In part II we will plan to discuss identifying keywords from your competitors web sites.

Labels: Keywords