The service of search engine optimization is not a very good investment if the wrong keywords are selected. The right keywords could be described as those words or phrases that specifically describe your goods or services with priority given to those words that receive the most traffic on the search engines.

Specific Keywords

If you are the owner of a restaurant that has only one location in the city of Bradenton and you specialize in Sea Food, a good specific keyword phrase that you could use would be "Bradenton Sea Food Restaurant". It contains the geographic area that you are able to serve, what you are (restaurant) and what you specialize in (sea food). If you left out any of those ingredients you would potentially be drawing visitors to your site that would not be looking for what you can provide. Your web site stats might increase but your conversion to customers would get worse and you would be left wondering why?

Keyword Traffic

Let's take the example mentioned above and suppose we research how much traffic "Bradenton Sea Food Restaurant" gets on a monthly basis and find that no one is using that search phrase. We may try the plural of restaurant or we may try a neighboring city like Sarasota. If we find the latter 2 keyword phrases have been used in frequent searches then we would give those phrases the priority in selecting your keywords.

In part II we will plan to discuss identifying keywords from your competitors web sites.

Labels: Keywords

As reported by webpronews.com, There were several high profile page rank drops which seems to be a continuation of September's paid directory bash. It appears that sites who sell links are losing visible page rank and they are losing ground on the Google search results.

What Does This Mean To Web Site Owners?

These turn of events can mean several things to web site owners. First, do not go out and pay for links on sites who advertise links for purchase as a means to grow your page rank or boost your position on the search engines. It certainly won't give you any long term results and may not in the short term anymore either. If you currently have paid links it would be worth evaluating those links to consider having them removed if their sole purpose is to boost your page rank.

Secondly it means that developing good quality content on your site and keeping it fresh and current once again grows in importance for those who want to become an "Expert" in Google's eyes. By providing current, quality content on your site you will attract links, bookmark links and other social networking links which will help your site grow in importance, at least in Google's eyes.

Lastly, if you sell links on your web site and want to continue to prosper on Google, you may want to reconsider your strategy. It looks like selling links will put you in the category of spammer for the giant search engine.

In part II of this story we plan to bring you Google's comments and input on what they are trying to say with these page rank drops.

Labels: Google News, Link Building