Right now, the coronavirus pandemic has triggered an extreme level of economic uncertainty, and an enormous amount of fear. As a result, many businesses are pulling back and “hunkering down” in the hopes that they will survive the crisis. Many businesses that is — but not all of them.
That’s because some businesses are viewing the current economic chaos as an opportunity rather than an obstacle. They’re inspired by the positive thinking pioneer and “Think and Grow Rich” author Napoleon Hill who once said: “Your big opportunity may be right where you are now.” And along the same lines, legendary entertainer Milton Berle advised: “If opportunity doesn’t knock, build a door.”
Here are some of the key areas where some businesses are making smart, strategic and ultimately successful investments that will position them to surge ahead of their competition once the recovery takes root:
Improving Search Engine Results
This is a golden — and perhaps a once-in-a-lifetime — opportunity for businesses to improve their search engine results by crafting fresh content (e.g. articles, blog posts, infographics, videos, etc.), and developing their backlink profile. While their competitors are pulling back and losing ground on the SEO landscape, they are jumping to the first page for important and profitable keywords.
Improving Websites and Other Digital Properties
Many business owners have been planning on upgrading or overhauling their website and other digital properties — for example, by refreshing the design, making it mobile-friendly, improving page-loading speeds, and so on — but have not done so, because they’ve been so busy and preoccupied with other tasks over the past few years. Well, now that there’s a temporary slowdown, forward-thinking businesses are taking this opportunity to make improvements in this area that will pay significant dividends for many years to come.
Improving Digital Marketing Profile
Digital marketing does not typically mean selling stuff (although that can be part of the messaging when it’s relevant). Rather, digital marketing is about fostering a community by reaching target markets through various touchpoints, such as email and social media. Right now, smart businesses are evaluating their digital marketing profile and making low-cost, high-impact improvements to help them maintain a lasting, loyal connection with the people who matter most: current and future customers.
The Bottom Line
Have you ever noticed how some businesses flourish during times of crisis, while others crumble? Indeed, even during the Great Depression of the early 20th century, and more recently dot-com bubble burst of 2001-2002 and the Great Recession of 2007-2009, businesses that took bold, intelligent, and fundamentally sound actions dramatically improved their fortunes.
In the same sense, businesses that see opportunities instead of obstacles by improving their search engine results, improving their website and other digital properties, and improving their digital marketing give themselves a much greater chance of not just surviving in the months and years ahead — but thriving!
To learn more contact Noble Webworks today. Your consultation with us is 100% free, and there is absolutely no obligation.
We are offering a 20% discount on website updates during the month of May, 2020 to help assist businesses during this COVID-19 shut down. Just mention that you saw this blog post to receive the discount.