When it comes to search engine optimization for small businesses, many people feel intimidated and uncertain. They wonder if they could possibly afford it, whether it could add too much work on top of their already busy schedule and whether it would be too difficult to understand. On top of that, they wonder if it's a bit of a pointless task — there are all these incredibly popular websites with large marketing budgets that are all competing for the same searches.
It doesn't have to be this way. SEO isn't scary, and it's one of the marketing areas with the highest return on investment. Furthermore, it's certainly worth it; especially for small businesses.
When we're working on SEO Services for small businesses, we focus on a few key areas. Some of these include understanding your immediate competition, pinpointing the technical improvements you can make on your website, and developing your content marketing strategy. Below are some of the key tactics we employ:
It's hard to understand where you stand if you don't understand your competition. A thorough competitive analysis is going to provide you with a great picture of the business landscape in your area, their SEO strategies, and their weaker areas. It can help you find out and build on the areas where you perform worse than your competitors, as well as show you their weaker areas. There's a great depth of advantage you can gain from competitive analysis, either by replicating their strengths or by capitalizing on their weaknesses.
The cornerstone of improving your search engine rankings is determining where you need to rank. As long as search engines continue to revolve around keyword phrases, keyword research will remain the foundation of SEO. In short, keyword research is the process of analyzing various search queries that your potential customers may use and determining out which ones you should target for the best results.
Sometimes, there are technical issues on your website which prevent it from ranking as high as possible. These may include broken URLs, content not being indexed, or an array of other small issues which can significantly impact your performance if left unchecked. A technical audit will uncover technical issues and enable you to fix them. No matter what sort of website you operate, this sort of technical SEO is invaluable to boosting your ranking and connecting to your target audience.
While you may try to influence search engines, there's only so much you can do to this end. On the other hand, you have complete control over your website. This gives you the chance to improve your on-page optimization to near perfection, which makes this area particularly vital to succeeding with SEO. Issues such as optimal use of keywords, duplicate content, or image optimization can be tackled at any time and improve your overall SEO performance.
The heart of search engine optimization is creating high-quality, valuable content. You should always keep in mind that search engines aim to serve their users, empowering them to find answers to their queries as quickly as possible. Therefore, creating valuable and consistent content which your target audience enjoys and finds useful, is the best way to improve your rankings. When people visit a website more often, spend more time on that website, and visit multiple pages, it confers a considerable boost to your SEO ranking.
Any small business which operates from a physical location or serves a specific local area can greatly improve their SEO using some local strategies. Letting search engines know you're local is going to skyrocket your performance in local searches. Not only will it increase your ranking for these keywords, but it will have an outsized impact on the effectiveness of your SEO thanks to the high conversion rates of these specific, locally-oriented keywords.
Link building is a key element of building the authority, credibility and reach of your website. This is the practice of accumulating links from other websites to your own. This can be a long and challenging process, but that is exactly why search engines put so much weight on it. When another website links to your content, this is a type of vote of confidence in the quality of your content. The more links you have, the more trustworthy search engines are gonna see you as which will dramatically improve your ranking.
As the old saying goes, if you can't measure something, you can't improve it. Once your search engine optimization campaign begins, you need to monitor the performance. No matter how flawlessly executed it is, there may be some areas of improvement, small oversights, or other necessary changes. On top of that, you'll be able to see the long-term improvement in your rankings and monitor the return of your SEO investment.
Increased visibility on search engines can bring you new clients who would've otherwise never learned about your business. A high-quality SEO plan will enable you to:
Search engine optimization can help you quickly expand your reach. You can target a bigger audience or a wider geographical area, making yourself known to potential clients.
When you show up on Google searches, this means that you're showing up for people who specifically sought out something relevant to your business. Therefore, they're the exact people you should be targeting as they're most likely to make a purchase or use your services.
After all, the ultimate goal of all your marketing efforts is to increase your profits. By reaching a wider, interested audience, you'll be getting more of the right kind of traffic, ultimately developing your business and increasing your reach.
Search engine optimization helps small businesses improve their rankings on search engines, reach a wider audience and bring in more clients. Ranking high can also make you appear more authoritative and make your customers trust your expertise more. Not to mention, many of the elements of SEO such as content marketing and technical audit improve the customer experience.
While the basics of small business SEO remain the same, there are some industry-specific strategies and tactics that can also be employed. Below are some of the areas in which we have expertise, and how they can benefit your business.
While word of mouth used to be one of the main sources of new clients, there is a steady increase in clients finding lawyers through search engines. While the quality of your work speaks for itself when it comes to word-of-mouth referrals, that's not the case when people find you online. In this case, you need to leverage rankings, quality content, and other features of SEO to present an impression of authority and knowledge.
In the modern real estate market, 90% of home buyers use the Internet in their search. This trend has only grown starker, as real estate searches have tripled over the last few years. However, it's not enough to apply generalized real estate principles; it's important to tailor your SEO to the specific needs of the real estate market. You need to optimize for local searches and build your online reputation.
There's nothing people value more than their health, and this reflects in how much they prioritize credibility and authority. You need quality content, backlinks, and high ranking so that people will find you, and that they'll be convinced that you're the best provider for them.
Your potential clients are relying on search engines more than ever before. Not only are they looking up different insurance providers, but they're comparing quotes and judging the reputation of insurance providers based on their online presence. As such, improving your online presence and investing in search engine optimization can dramatically increase your client pool.
Customers no longer go to the yellow pages. Now, it all happens online. People go to Google first when they need a service, so it's essential to ensure that you can be found. Ranking high and amassing positive reviews will exponentially increase the number of customers you have, as well as the trust new clients will have in you.
For most people, the need for home repairs comes up rather suddenly. They most often rush to Google, go through a few options and pick the most reliable one. People aren't going to sweat the details so much as long as they're reasonably confident they're getting a good deal, which is why it's even more important to rank near the top of the first page.
More and more people are looking online when they need roofing services. You can improve your chances by using the right keywords, establishing an authoritative website, and developing a content strategy. By employing specialized roofing industry SEO, you'll be able to capture a larger client base than ever before.
When it comes to highly localized business areas such as plumbing, it's essential to ensure that you're coming up on search engines in the relevant area. A good SEO plan is going to give you a leg-up on your competition by helping you build your credibility, authority, and visibility.
As a newbie in the world of SEO, it might seem challenging to find the best agency to suit your needs. It may seem challenging to figure out who's credible and who isn't, what results you can expect, and even to figure out what your needs are in the first place. We've made a list of the steps we recommend that you take to maximize your chances of being happy with the agency you've chosen.
You might think - when it comes to search results rankings, obviously the one that ranks the highest is going to be the best at it. Well, not necessarily. The best agency for you is one that can give you individual attention and understands your needs. Try to find a reputable agency that understands your field and your local area, that can give you personalized attention, and can work within your budget.
A lack of reviews and testimonials can be a 'red flag' of sorts, making you wonder why none of their customers wanted to leave feedback. A reputable agency should be happy to give you examples of their previous work, complete with testimonials from their happy clients.
A reputable agency will be happy to show you evidence of their past successes. They'll have tangible proof that their strategies work. You can ask how much their clients' traffic increased over the course of months and years, as well as increases in new users and conversion rates of ecommerce sites. If possible, try to get a case study for a business of a similar size, target audience, or business area.
It's often a good sign if your agency of choice is specializing in your area, as they're more likely to understand your field, know your competition, and have established processes in place for businesses like yours. Additionally, it's recommended that you seek out agencies from your local area, as their expertise is going to be local and they'll have an increased awareness of your place in the local market.
You're already an expert in your area — you shouldn't have to become proficient at marketing on top of that! Look for an agency that will educate you on the basics that you absolutely need to know and will also do the heavy lifting for you. This will empower you to understand the overarching SEO strategy without having to dedicate valuable time to the nitty-gritty of it.
Go into consultations with an awareness of your budget and preferably, what your main needs are. While reputable agencies will always seek out to offer you the most suitable solution for your budget, this will put you in a better position while negotiating.
Ultimately, your small business has unique requirements, position in the market, and budgetary constraints. A consultation with an SEO agency is going to give you clarity on your needs, the investment you need to make, and the results you can expect.
We're one of the leading digital marketing agencies in Florida. Having helped many small business owners expand their reach, we're confident that we'll be able to find the right solution for you. Contact us now and we'll create a search optimization strategy, tailored to your specific needs.
We're a well-established marketing agency in Sarasota, known for our individual attention to each client. Small businesses are our specialty and we aim to make each client successful in the online marketplace.
As a leading marketing agency in Bradenton, we pride ourselves on our attentive approach to each client, our reputation for quality, and our affordable pricing. We view our role as a trusted partner to each client to help grow their business.
For more than two decades, we've been helping local businesses maximize their online presence and thrive within the digital marketing landscape. We have several clients in Lakewood Ranch and see that area as a growing business community.
Search engine optimization (SEO) is the process of optimizing your website's content and your online presence so that you'd rank high on search result pages. For small businesses, we aim to rank you high specifically for the queries done by local customers. A well-executed SEO plan can drastically improve your customer reach, lead to increased profits and help you grow your business.
More and more people start looking for services through a local search. Not only do your clients need to find you, but they also need to trust that you're a high-quality, reliable business. SEO can help with all of those things.
Yes, it does. By focusing on your specific target audience, we maximize your outreach by targeting your ideal clients. Once your rankings climb to the first page, the visibility of your business will increase and you should begin to see more customers visiting your site.
The price can vary widely, depending on your needs, your timescale, and the agency you choose. Contact us now for a quote.
Are you ready to get started or do have questions about your online marketing options? We are happy to talk with you either way.Contact Us