STRATEGIC LAW FIRM SEO SERVICES

SEO for Lawyers

96% of people who need law advice turn to a search engine, which means you need to have a solid law firm SEO strategy in place to make sure that your law firm is visible in their search results. Wondering why you aren't seeing any web traffic? Do a quick web search and see if your law firm website is on the first page of results - if it's not, that is why.

Your clients are on search engines looking for you every day, but if you aren't at the top of the search engine result pages (SERP), then they will never see you. 99% of all searchers only click links on the first page of search results, which explains why you need to hire an experienced law firm SEO agency. Noble Webworks can get you back onto that first page and into view of potential clients.

What is Attorney SEO?

Attorney SEO is the process of optimizing your website both on-page and off-page to rank better in search engine results. Proper law firm SEO services can boost your average conversion rate and help increase your revenues as you build a solid new client roster. Noble Webworks offers a variety of services that will allow you to take your website to the next level over a series of months and SEO maintenance services customized to your individual law firm.

Why is Law Firm SEO Important?

Don't keep betting the remaining 1% of searchers who move onto the second page of search results will notice you, take action, and make your website visible by hiring the best SEO service for attorneys. It doesn't take a mathematician to see that being on the first page is vital to the existence of your law firm.

A lot of people think that optimizing their social presence alone will be enough to cut into the local marketspace, but industry research reveals that proper search engine optimization offers almost a 300% ROI while social media marketing can result in a negative ROI. That is certainly true when it comes to law firm SEO because people use their Facebook to find friends, relationships, and look at funny animal memes, not a lawyer to represent them in delicate matters.

How is SEO for the Legal Industry Different from Traditional Marketing?

Traditional marketing aims to attract new customers and remind old customers that you still exist. Client retention is not as important in the legal industry as most people tend to only need a lawyer once, maybe twice in their life. Therefore, law firm SEO is heavily focused on attracting new clients continually, which means that you need the best SEO service for attorneys to make that happen.

Cultivating a constant flow of new revenue streams is harder than maintaining a steady revenue stream from a trusted customer source, and a true law firm SEO expert should be well aware and trained to tackle the challenge. At Noble Webworks we offer customized law firm SEO services determined to help push your law firm up the search rankings and into a place where local searchers cannot miss it.

Law Firm SEO Services Offered by Top Law Firm SEO Agency

Now that you know how important attorney SEO services are, it is time to get a better idea of what SEO services your law firm requires. Noble Webworks will initiate the process by performing a website and SEO audit that takes into account the current condition of your website and your current search engine ranking. We will then use that information to troubleshoot areas of concern that may be hurting your ranking from the following list:

Keyword Research & Strategy

Noble Webworks starts its law firm SEO efforts by pouring over the legal industry in your region and creating a list of potential keywords. We use a carefully calculated SEO strategy to choose the short and long-tail search terms that are most likely to bring you success. Certain phrases are hard to rank for, so we push those back in the timeline in lieu of terms that will allow you to break into page one of the SERPs more quickly.

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Link Building

nternal and external links are an excellent way to build authority on the web and boost your overall SEO rank. Our law firm SEO expert will inspect all of your active links to ascertain they are valid and adding value to your website. We will also help build a stronger link structure to continually enhance our overall legal SEO strategy for your company.

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Content Writing

The best legal content is brief, concise, delivers information clients are searching for and aimed at your target audience. Small businesses with blogs are 126% more likely to see lead growth than those without. As a local law firm, those are the types of statistics you need to pay attention to.

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On-Page SEO

On-page SEO refers to everything that you can see on a webpage including content, headers, keywords, contact information, reviews, and more. As part of our legal SEO packages, we offer thorough on-page SEO efforts to ensure your website is attractive to search engine spiders and your potential clients.

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Landing Page Conversion

The entire purpose of law firm SEO is to drive an increase in web traffic to your website so that you can improve your conversion rate. We can get the traffic to your website, but then you have to land the clients with a strong landing page that encourages contact. We can help you create that strong landing page to close the circuit.

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Local SEO

As a small local business ourselves, we understand intimately just how important local SEO strategy is to your endgame. To that end, we practice an array of tactics and utilize solid local market research so that your law firm SEO services reach your target demographic.

Technical SEO

The entire purpose of law firm SEO is to drive an increase in web traffic to your website so that you can improve your conversion rate. We can get the traffic to your website, but then you have to land the clients with a strong landing page that encourages contact. We can help you create that strong landing page to close the circuit.

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‍Web Design and Development

Effective SEO starts with an effective web design. To that end, as part of your initial consultation, Noble Webworks performs a deep audit that measures how effective your current web design is and reveals how it could be improved to boost your overall website performance

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‍Social Media Management

Most lawyers are swamped with cases, legal paperwork, and meetings. If our legal SEO services are effective you soon will be too, which means you don't have time to handle your social media networks. There is no need to despair because we can handle them for you as part of our attorney SEO services.

8 Tips for Your Lawyer SEO Strategy

Lawyer SEO strategy is different from typical SEO strategies. You have to cater to a specific audience within your firm's specialties and within your geographical reach. Therefore, you need the best SEO law firm company to handle each of the following tasks for you because most lawyers have much better things to do than worry about keyword optimization.

• Choose the Best Keywords

While SEO is more than just choosing effective keywords, an effective law firm SEO strategy starts at keywords. You need keywords that are dynamic, common, and locally based so that your website can perform in local search results.

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• Create Unique Content

We cannot stress enough that content is king, and yet a high majority of legal websites don't have any personalized content on their websites. As the best law firm SEO company we are proud to offer a team of savvy content marketers who can spice up your website content and optimize new, fresh, and effective content that will help you attract new visitors

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• Dominate in the Local Search

Law firms do not operate remotely, your customers are all going to be based locally in your region. Therefore, you need to dominate the local search results.

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• Engage with Customers on Social Media

Just because social media doesn't offer a high ROI doesn't mean it is not a valuable tool. Oftentimes clients will look up law firms on Facebook to gather user feedback and a firsthand glimpse into the tone of the law firm. You need to make sure that the image your social media radiates is the one you want customers to see.

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• Encourage Reviews & Testimonials

Search engines, especially Google, love reviews and testimonials. Properly formatted reviews can help improve your search engine result ranking. Noble Webworks can help you encourage reviews via website content and by streamlining the review process.

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• Consider Content Localization

Catering to the local audience is not enough when it comes to law firm SEO, you also need to be an authoritative local resource for your neighbors. We can help you do just that by building your content localization skills and exposure

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‍• Think Mobile

Over 50% of all browsers are now accessing search pages via mobile devices, and that number is only expected to climb over the next decade. Your website needs to be properly optimized to reach all types of browsers. Coincidentally, websites that are optimized for mobile use also rank higher which is a bonus.

• Implement Schema Markup

Browsers love ratings and reviews, so make sure that they can see yours by properly implementing your scheme markup. The scheme markup gives Google the information it needs to offer client ratings next to your web result link, but it can only do this if you ensure your physical address, content, and client testimonials are formatted correctly.

How Often Does a Law Firm Website Need to Be Optimized?

While the answer to this question can vary based on your law firm SEO services strategy, in general, it is a good idea to add blog posts and at least one core page on a weekly basis. Constant updating your law firm's website will make you appear more authoritative and current to search engines and will give potential clients a reason to come back for new information.

Due to the increase in mobile usage and the strong increase in video content marketing, it is not a bad idea to add a few blog posts a week along with at least one video monthly. The content can then be shared easily on social media outlets offering you two marketing opportunities in one. Noble Webworks can manage monthly optimization goals as part of a long-term partnership.

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How Long Should It Take for SEO on My Law Firm's Website to Work?

Unfortunately, effective attorney SEO services take time. You shouldn't expect to see an increase in web traffic and therefore conversions until at least three to six months in. Most law firms won't see strong results for about six to nine months due to the high competition levels.

As a general rule of thumb, you should expect to see web traffic and conversions steadily increase for about a year to a year and a half before they plateau. We know you want to see results, which is why Noble Webworks provides monthly reports and analysis tools that allow you to see a change in growth firsthand.

Are There SEO Tactics that Attorneys Should Avoid?

While there are no tactics that attorneys in particular need to avoid, there are bad SEO tactics that everyone should avoid as a general rule of thumb such as keyword stuffing or using bad backlinks on your website. Both can hurt your overall search rankings. Other bad law firm SEO habits include blog posts that are too short, hiring the wrong SEO company, and duplicating content.

How Much Does Page Load Speed Affect the Ranking of Law Firm Websites?

The short answer is "a lot." 1 in 4 customers will leave a website they think is loading too slow. Even more intimidating is the fact that too slow can be as short as five seconds. As a law firm, you need to keep your bounce rate low, which means you need to keep your page load speed high.

The Importance of Local SEO for Attorneys

Local SEO for attorneys is extremely important because your potential client base is situated near your office. People don't hire remote attorneys, even in today's times. In addition, lawyers must be licensed in the state they practice within which means your potential client base is your neighbors.

Therefore, all law firm SEO services have to be tailored to local SEO keywords and business listings. Ensuring your directory listings are accurate, your Google My Business listing is formatted correctly, and that you are directly serving the needs of your community is of utmost importance.

Choose Noble Webworks as the Best Lawyers SEO Company to Increase Your Sales

If you are ready to boost your revenues, Noble Webworks is the best lawyer SEO company to work within the Bradenton, FL region. We understand the needs of a local business because we are one, and we have law firm SEO experts waiting to help you optimize your website and boost your overall search rankings. Take the first step towards scaling your firm and give us a call today.

We Are Client-Focused

While we have a robust customer base, we pride ourselves on treating every client like our only client. When you turn to us for effective attorney SEO we will assign you with an SEO manager who will serve as your point of contact throughout our partnership. Your success is our success and we encourage clients to reach out with any questions they may have throughout the process.

We Deliver Results

We not only deliver measurable reports, but we deliver measurable results. Check out our varied portfolio to see how we have helped fellow small businesses and law firms build their presence online.

We Practice Transparency

Law firm SEO services can be a lengthy process because you won't see results overnight. For this reason, we work hard to be transparent with all of our practices and tactics by offering you emailed reports of everything we complete on a monthly basis. We also include reports and analytics that support the growth of your website optimization.

We Use Website Data Wisely

Your website is a data mine of information, and we are the miners who know how to take that information and build an effective legal SEO campaign. We pride ourselves on being one of the best local SEO for lawyers services in Florida due to our analytical skills and creative SEO tactics.

We Are Always On Time

As a lawyer, you already know how important one minute can be when building a case. We appreciate this fact and offer prompt law firm SEO attention to all of our clients. If you want to work with an attorney SEO service that adheres to their projected time frames - then you want to work with Noble Webworks.

FAQ's

What is Lawyer SEO?

Lawyer SEO is the process of optimizing a law firm's website to build its SEO value and optimize processing speeds to boost overall performance in local SERPs (Search Engine Result Pages).

Is "SEO for the Legal Industry" Still Important?

Yes! The legal industry is dependent on new traffic to sustain itself, so your law firm needs to take every action to find the best law firm SEO company and get visible online so new clients can find you.

What Are the Benefits of SEO for Lawyers?

The benefits of SEO for lawyers are clear: by boosting your search presence new clients will stumble across your website first and therefore hire you to represent them.

How Much Does SEO Cost for Lawyers?

There is no set cost for SEO for lawyers. The prices for legal SEO are usually customized to the needs of specific legal firms since each has its own needs. Call us to discuss an estimate for your attorney SEO services.