The oft-reported death of SEO was greatly exaggerated, as it tends to be. In fact, when prominent search engines change their algorithms to prioritize quality, search engine optimization and expert copywriting often become even more important. This is doubly true for small, service-oriented businesses such as local law firms, restaurants, and doctor's offices. In this case, you're in direct competition with neighboring businesses and need excellent local SEO if you're going to compete.
Statistics might be the best way to illuminate how critical local SEO is for any small business to remain competitive. For instance, 46% of Google searches are local; you need to tailor your web content along local lines to compete for this traffic. Moreover, 72% of consumers visited a store within five miles after a local search. As a business, optimizing your web content for the local area will have direct, tangible results on your success.
We know how much you have on your plate as a local business. We aim to empower you to commit fully to your business, while leaving the SEO to us. While we develop an individual plan for every client, some of the solutions we use include:
Only 35% of companies have set up a local SEO plan. This means that hiring a professional team for your SEO automatically gives you a competitive edge over most other businesses. By optimizing for local searches, Google and other engines will notice you as highly relevant for local customers. Thus, you appear high on their rankings and your customers will find you easily.
Part of search engine optimization is quality; good, compelling content always does better in search engines. What is more, if you have good content which regularly comes up high on search engines, potential clients will remember you. They're more likely to consider you an expert and think of you when they need your product or service, as well as recommend you to a friend.
Once a customer does find you in their search results and clicks your link, you should have a landing page prepared for them. Given that it's the first page they see, it represents a golden opportunity to make an excellent impression and give them what they're looking for. The page must be well-targeted and suit the needs of the visitors while quickly, efficiently giving them their answers.
It's also worth noting that landing pages are especially important for businesses with multiple locations. You need to make sure that each location has a separate page, as this will significantly improve the local rankings.
If you're not sure where to start, this is a good place. It's also one of the most important steps. It improves your visibility on Google. It also ensures that you appear on other Google Maps, which many clients use to find local businesses.
While Google might be your single most important listing, in reality it's just one of many. You need to aim to appear in as many places as possible. The latest data in SEO shows that it's crucial to ensure that your listings are all consistent. This signals to search engines that your business is legitimate.
If there are any changes in your details, such as a new phone number, you need to update all listings immediately. You also need to make sure that the spelling and punctuation are all consistent. As this process is both time-sensitive and time-intensive, many businesses choose to outsource this responsibility to their SEO agency of choice.
Reviews are key for your marketing strategy, as well as your SEO. The reviews you receive are the cornerstone of your online reputation, as customers consistently check reviews before they make a purchase. In fact, if they've just found you, that's all that they have to go on.
If your online reputation is poor, customers won't be inclined to take a risk on you. Instead, they'll pass you up and take their business to your customers. they might not want to risk it and move their business to your competitors. In short, a pristine online reputation is invaluable.
You need to closely monitor your reviews, send thoughtful and timely responses to any negative reviews, and generally do your best to ensure that public opinion will be on your side. Beyond that, your reputation is the cumulative result of your entire online presence. A professional-looking website, quality content, and brand recognition will establish your authority on the local market.
At its core, Local SEO is the practice of improving your presence on search engines. This increases your online visibility, your local reputation and ultimately your sales. As a local business, local rankings make intuitive sense. You need to appear in the search results of people in your area, not several states away. Local SEO gives you the tools to make sure you achieve this.
Some companies think that they have to fight with big international retailers for the top spots. It's only natural to get discouraged in this situation, but it's not actually the case. You can reach your customers through SEO, you simply need to specifically target the ones that you'll sell to. Search engines rank by specificity, which gives your local business an advantage.
Although Local SEO is extremely beneficial, many businesses underestimate it. Statistics show that as many as 56% of local retailers haven't claimed their Google My Business listing. As this is one of the first steps of Local SEO, it's likely that those businesses have hardly done anything in terms of search optimization. If you get a head start on other businesses in your area, that translates to a considerable advantage.
When you optimize your web presence for local searches, search engines take note that your business is located in a specific area and it needs to be shown to customers in that area. By putting out consistent listings, collecting reviews from happy customers, and generally presenting yourself as an authority in your field, you'll find yourself reported accurately on Google Maps and listings.
Gone are the days when you had to rely on word of mouth or simply hope that customers will walk past your location and notice you. Old aphorisms like the classic "Location, location, location!" have somewhat decreased in importance as you can reach customers with great SEO.
Nowadays, your Internet presence allows you to compensate for such weaknesses. However, that's not all; SEO also helps you capitalize on your strengths.
There are other, less obvious benefits. For example, discerning customers who are willing to travel can find you online. Local SEO makes your outreach far wider and effectively increases your service area.
It's a good idea to establish yourself as an authority in your field. High traffic to your website will position you as a key player in your field. Being perceived as trustworthy will improve your image.
Ultimately, increased visibility improves sales. Local customers will associate you with competence and are more likely to shop from you. Also, they're more likely to recommend you to others.
It's important to have the right tools in your arsenal to make sure that your search engine optimization is as good as it should. There is a whole market of tools aimed at local businesses, and at simplifying the process for you and setting you up for success.
The local SEO process can be overwhelming and quite time-consuming. That's why there has been a boom in platforms offering automatization of some aspects of it. Most commonly, they offer to keep track of your local citations and listings, manage your reviews and measure your local performance. Below, we've listed some of the most popular solutions.
This industry-leading tool manages your listings and location information of a wide range of relevant directories throughout the web. It assures business owners that all their information is relevant and correct, identifies new directories for you, and helps you expand your reach.
Reviews are key to your reputation and thus, it's essential that you keep track of them. However, there are many platforms for reviews, and monitoring everything can get time-consuming. ReviewTrackers solves this problem for you by collecting reviews from all major websites and making them all available on their platform. They offer additional services such as tracking location performance, soliciting reviews from customers, and sending you alerts whenever anyone leaves feedback.
Listings are essential for SEO and for getting new customers, but the process of setting them up can be tiresome. This tool simplifies the process of putting up listings for your business. Even more importantly, if you need to update your listing, you only need to do it once through the platform. It also offers alerts for new reviews and allows you to respond to Google reviews directly through the platform. It also gives you reports to measure your growth and customer interactions.
Synup is an all-in-one marketing SEO software that allows you to manage your listings, monitor your analytics, and create reports. Specifically, Synup facilitates unlimited listings updates and notifies you immediately when there are new reviews about your business. Synup crawls over 200 local search engines and directories to catch inconsistencies, as well.
Every local business needs to get a SEO checklist and ensure that they're covering all their bases. That's why we've developed this list for you. For further information and a personalized checklist tailor-made for your needs,
SEMrush provides a comprehensive service that includes traffic and keyword monitoring tools. Some of their most popular services include backlink checkers and competitor analytics. They've recently launched their own listings management tool. They present you with a list of your status for each directory and let you make any necessary amends.
Their biggest strength is their intuitive interface. They're very easy to pick up even if you're not particularly tech-savvy.
BrightLocal is a comprehensive local SEO tool. It helps you build citations, delete duplicates and monitor your citations. Il also provides a local search audit and generates an actionable guide on how to improve your performance. Finally, it allows you to track your competitors and compare your results to theirs.
This leading listings management tool boasts an impressive number of supported directories. Its key benefit, compared to other tools is that it manually adds all of your listings. If you stop using it, the listings will remain whereas other tools would delete them. This can also be a drawback, as it takes longer to get you in all directories.
Ultimately, which tool to use depends on your individual needs. If you're not sure, contact a reputable local SEO agency for support.
As a leading local SEO agency, we've focused our effort on our three service areas. This has enabled us to perfect knowledge of the business landscape and fine-tune our strategies accordingly. Contact us now for a tailor-made solution for your business.
For the past two decades, we've delivered a wide range of high-quality and affordable solutions to our clients in Sarasota. As our numerous clients will attest, we always put customer satisfaction first. Get in touch now and we'll develop a personalized SEO plan for you.
As a leading search engine optimization company, we handle every project with professionalism and individual attention. We utilize all the newest techniques to make sure that your digital marketing plan is as good as it can be. Let's have a chat about your marketing needs.
Our commitment to quality and value has established us as a leading SEO service in Lakewood Ranch. You can rest assured that we'll handle your business in the best way possible while you focus your efforts on leading your business.
Local SEO is the process of optimizing your rankings for search engine queries that are local in nature.
Well-executed local SEO will ensure that you rank as high as possible on searches in your area. This is the best approach for local businesses as you reach your ideal clients and face less competitions than you would in broader searches, such as national ones.
Local SEO will help you reach your ideal clients and establish yourself as a leading business in your local area. Its main aim is to ensure that you rank as high as possible on local searches, which improves your outreach, makes you appear more reputable, and ultimately improves your sales.
We tailor our service to every client to provide that service that accounts for your needs, timescale, and budget. Reach out to us for a chat and we'll recommend a package that best suits your business.
Are you ready to get started or do have questions about your online marketing options? We are happy to talk with you either way.Contact Us