Daryl Schmucker Earns Search Marketing Specialist Certification

Search marketing specialist certification graphic

Noble Webworks Founder Daryl Schmucker Earns Search Marketing Specialist Certification

The certification was based on completing DigitalMarketer’s comprehensive Search Marketing Mastery course and passing a final exam.

BRADENTON, FL — October 1, 2018 — Full service internet marketing and web design firm Noble Webworks has announced that its founder and CEO Daryl Schmucker has earned Search Marketing Specialist certification from DigitalMarketer.

The certification was based on completing DigitalMarketer’s comprehensive Search Marketing Mastery course, and passing a final exam that covered advanced topics including:

  • Using intent-based keyword research and intent-based search optimization to make products and services discoverable on Google, Yahoo! and Bing.  
  • Building an audit strategy to identify and remove costly search pitfalls, such as page redirect issues, duplicate content, and more.
  • Using UXO and RXO best practices to create a sustainable “white hat” search strategy.
  • How to leverage Google’s Query Deserves Freshness (QDF) algorithm to enhance the value and impact of existing website content.
  • How to build a network of authoritative backlinks that dramatically increase search visibility and rankings.
  • Critical SEO elements for non-search engine platforms such as YouTube, Amazon, iTunes, Pinterest, Yelp, TripAdvisor, and more.

“One of the most important — and also the most exciting — aspects of working in the digital marketing field, is that there is always something new to learn,” commented Daryl Schmucker, who in addition to heading Noble Webworks is also co-chair of Manatee Technical College’s Web Development Advisory Committee. “Through this valuable learning experience that culminated in my certification as a Search Marketing Specialist, our team is now applying powerful new strategies and tactics to help our clients increase their search rankings, generate more quality traffic to their website, and ultimately drive more sales and profits.”  

About Noble Webworks

Noble Webworks is passionate about making clean, creative, responsive and easy to use web sites that clearly convey your message to your potential clients and customers while working to make you one of our biggest fans. We are strategic in creating comprehensive online marketing solutions that connect the dots of branding, online content, social media and search engine visibility to help make your business successful. Learn more at www.noblewebworks.com.

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