A website is a great way to reach a large number of people while running a business. Here is why every business should hire a website designer.
Research shows that 46% of small businesses in the US do not have a website.
Having a website in this day and age is crucial for any business. It nets you new leads, increases brand exposure, builds trust, and boosts your bottom line.
Are you a new or existing business looking to launch your company site? If so, congratulations. This is a smart, invaluable decision that will push you ahead of the competition.
However, before you can start reaching new clients online, you'll need to decide whether you're going to hire a website designer or DIY your company site.
While it is possible to achieve a reasonable-looking site with the help of templates and CMS platforms, there are decided drawbacks to this approach, especially for businesses.
Before you waste time and money jumping down the DIY route, make sure you read this list of 8 reasons why we think every business should hire a website designer.
1. A Website Designer Will Save You Time
One of the big benefits of hiring a website designer is how much time they save. Unless you or one of your staff knows how to design a website, there is no way you can build one as quickly or efficiently as a professional.
If you build your own site, you will probably have to invest hours into teaching yourself the basics. As you build your site, you'll likely come across teething issues that will require more research and additional time to fix.
If you want a simple site, you can get one built by a professional designer in a matter of days or weeks. If you want more functionality and pages, then it's usually wise to set aside a few weeks or even months for it to be built.
Going the DIY route means your site will take even longer to complete, and it will eat up either your personal time or that of some of your staff.
2. You'll Get a Better-Quality Site
Besides saving you time, a website designer will deliver a better-quality site. Good website designers have a stringent process they carry out every time they create a site.
This usually consists of:
- Researching the business and defining its needs and goals for the site (this step includes SEO research)
- Working with you to refine design ideas, layouts, color schemes, branding, and more
- Site construction (including SEO implementation)
- Testing (the designer thoroughly tests functionalities of the site, such as navigation, e-commerce, display, mobile optimization, etc. )
- Touch-ups (any issues discovered in testing are rectified)
- Launch (the site goes live)
During the last step, the website developer will analyze your site's performance by looking at key metrics such a page speed. If any issues develop, they will work with you to fix these.
If you would like a completely hands-off approach to your website, then you can also ask your website design company to create SEO content for your site on a monthly basis. This is an efficient way to kickstart content marketing for your business.
As you can imagine, having a site built via a thorough process like this is going to give you high-quality results. Your site is going to look great and function perfectly. This is not guaranteed when you try to build a site yourself.
3. A Professional Web Designer Will Help You Stand Out
Now you might be asking yourself, '"Do I really need the best website design? Can't I just throw up a simple page?"
The answer is that in today's environment, no matter how simple your site is going to be, it still needs to sport the best website design possible.
There are currently almost 2 billion sites out there. If you want to stand out from the crowd and catch the eye of potential customers, it's essential that your page looks good and works well.
If visitors come to your site and find an outdated layout, unintuitive navigation, and slow page load speeds, they may very well click away to a competitor's site.
4. Professionally Designed Sites Increase Visitor Trust
Another important reason why every business should hire a website designer is that professionally built sites increase visitor trust.
According to research by Stanford, 75% of consumers judge a business's trustworthiness and credibility by the quality of its web design.
If visitors are faced with an unappealing site that looks like it was built in the 90s, they're probably not going to think you offer competitive services or products.
5. Hiring a Website Design Company Guarantees Site Functionality
Besides looking good, your business's site also needs to function well. The best way to guarantee this is to hire a website design company. They will ensure that everything works the way it should.
If you design your own site, there's a high chance you may run into functionality issues. This erodes consumer trust and can be a stumbling block to sales and customer interactions.
6. A Website Designer Will Ensure Your Site Is Compliant
Do you know how to make a site compliant with the numerous laws surrounding privacy, personal information, and even disabilities?
If the answer is no, then you are best off leveraging the services of a website designer. They will ensure your site is compliant with the GDPR regulations, anti-spamming laws in the US, Canadian privacy laws, and the American Disabilities Act.
7. Professionally Designed Websites Are Easier to Scale
Depending on the type of business you run, you may need to scale both its online and physical presence in the future. Scaling a professionally built site is easier than trying to scale a home built site.
Do You Need to Hire a Website Designer for Your Site?
Hiring a website designer ensures that your business launches an attractive, high-quality, functional, compliant, and fully optimized site. Professionally designed sites also trigger consumer trust and are easier to scale.
If you need to hire a website design company to create your site, we offer full-package design services.
We work closely with our clients to build sites that fill their needs and represent their brand. Besides this, we also offer SEO and content marketing services to take your site to the next level.
Ready to press go on your digital presence? Contact us today to start drawing in those leads and building the exposure you need through professional web design.