Website vs Yellow Pages Advertising

Small Business

Your advertising dollars are important to the life of your business. That's why you need to make advertising decisions that will give you the most for your money. The Internet offers a unique marketing opportunity that has several benefits over traditional Yellow Page advertising. Let's take a look at four of those advantages.

1. It's Less Expensive

I recently spoke with two of my clients and found out that both of them were paying in excess of $20,000 per year to advertise in the Yellow Pages without getting any results. One of them was also stuck paying overage charges on pay-per-click campaigns with Google that they were not able to manage themselves.

Compare that with the average price range of a website from Noble Webworks. You can be in a custom designed website, pulling potential customers from Google for a one time fee in the average price range from $2000 to $4000. The price comparison is not even close and that leads me to the second advantage.

2. Take Advantage of the Trend to the Internet

Over the past several years Internet search engine use has been constantly and exponentially growing for people hunting for local services. This trend will only continue to grow because of the ease of use and availability of the Internet on computers, phones and other hand held devices. This means that fewer and fewer people are using the Yellow Pages to find local businesses and that number is declining more each year.

3. You Can Capture the Audience

The Yellow Pages offer a web listing for its' customers in addition to it's printed book. The downside to their website is that you will be listed along with your competition with nothing to differentiate your business from the rest.

With a well positioned website on the search engines you can monopolize the attention of the web visitor when they click on your link. Your branding and marketing messages will be instantly in their view without any competitors getting in the way. This will greatly increase your ability to turn a visitor into a customer.

4. Instant Flexibility

With a website you can change the marketing message, your products or services, contact information, photos or just about anything on your site almost instantly. Your site will be able to change with your business throughout the year. As you have the need to adjust to market conditions, your customers or your competition your site will be able to adjust right along with you. That's something a printed ad cannot do.

In comparing a well built website from Noble Webworks to advertising with the Yellow Pages there really is no comparison. You can spend less, get better results, and have a marketing tool that changes as quickly as you need it to. Contact us to see how we can improve your advertising investment and benefit your business.

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