Absolutely—but with nuance. It’s smart to include closely related keywords on a single page if they share the same search intent. For example, a blog post targeting “how to fix a leaking faucet” could also include “DIY faucet repair” and “stop faucet leak at home.”

But don’t try to mash together unrelated queries like “how to fix a leaking faucet” and “best kitchen remodeling ideas.” Different intent, different pages.

A good strategy is to identify a primary keyword, then use keyword research tools like SEMrush, Ahrefs, or Google’s Keyword Planner to find secondary terms with similar meaning. These secondary keywords should naturally fit into your content without stretching the topic.

Search engines are smart, but they still rely on certain on-page signals to understand what your content is about. Here’s how to optimize your keyword placement:

Start with the title tag. This is the clickable headline in the search results, so it should include your main keyword—ideally near the front. Next, make sure your URL is clean and includes the keyword if it makes sense. In the meta description, weave in your keyword while crafting an enticing preview to drive clicks.

Your headings (H1–H3) should guide the reader and signal structure to search engines. Including keywords here helps reinforce relevance. In the body content, use your main and related keywords early and naturally. Don’t forget image alt text, which improves accessibility and gives Google another signal of content relevance.

Internal links to related pages using descriptive anchor text also enhance keyword strategy. Instead of linking to “click here,” use phrases like “SEO keyword mapping guide” to give Google more context.

Keyword mapping is the practice of assigning specific target keywords to specific pages. This is foundational to strong SEO because it ensures every page serves a unique purpose.

Start by auditing your site. List out all existing pages and the keywords they currently rank for (use tools like Google Search Console or Ahrefs). Then, identify gaps or overlaps.

Next, assign each keyword or group of related keywords to a page based on search intent. Informational keywords go to blog posts or resource pages. Transactional keywords belong on product or service pages.

Over time, this structure builds topical authority in your niche. You’ll be seen as a trusted source—not just for one topic, but an entire network of related ones.

Google’s introduction of AI Overviews and the rise of Zero-Click Searches means that sometimes, users get their answer without ever visiting your website. It’s frustrating, yes—but not the end of organic traffic.

The key is to structure your content in a way that still delivers value in the AI summary and entices users to click for more depth.

This means creating content that’s clear, structured, and answers questions directly—but also teases more insights that require a visit. Use FAQ sections, numbered steps, and summary boxes that offer quick takeaways but point to richer insights below.

Also, optimize for rich results—like featured snippets, image packs, and People Also Ask boxes. These SERP features are increasingly how users engage with content, and well-optimized keyword usage increases your chances of landing there.

Keyword strategy isn’t a one-and-done effort. Search trends shift, algorithms update, and competitors evolve.

That’s why continuous keyword monitoring and content refreshes are essential. Tools like Google Trends and Search Console can help you spot emerging opportunities or identify underperforming content. Re-optimizing old blog posts with new keywords, updating data, and improving user experience can give your SEO a second wind.

At Noble Webworks, we revisit keyword plans quarterly and adjust based on performance data. This agile approach keeps our clients ahead of the curve—and out of the SEO graveyard.

How many SEO keywords should I use per page?

You should aim to focus on one primary keyword and two to three related secondary keywords per page. Prioritize clarity and user intent over keyword volume to avoid diluting your message.

Is keyword density still important for SEO?

While keyword density isn’t a hard ranking factor anymore, it’s still important to use your keywords naturally and frequently enough for search engines to understand the topic. Focus on semantic relevance and readability instead of exact percentage targets.

Can I use multiple keywords on the same page?

Yes, as long as the keywords are closely related and align with the same search intent. Trying to rank for unrelated keywords on a single page can confuse both users and search engines.

Should each page target different keywords?

Yes. Every page on your site should serve a unique purpose and target a specific keyword or keyword group. This prevents keyword cannibalization and strengthens your site’s overall SEO architecture.

How many total keywords should my website target?

There’s no universal number, but small websites typically start with 20–100 target keywords. As your site grows, so should your keyword pool. Use keyword mapping to ensure thorough coverage without overlap.

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If there’s one thing I’ve learned over the years, it’s that successful SEO isn’t about gaming the system—it’s about understanding your audience. Keywords are your bridge to them. They reveal what people care about, what questions they’re asking, and what solutions they’re searching for.

At Noble Webworks, we approach SEO with a combination of technical precision and real-world empathy. We know that behind every keyword is a person looking for help—and our job is to make sure your content is the one they find, trust, and choose.

If you're ready to stop guessing and start growing with a solid keyword strategy, we’re here to help. From audits and mapping to content optimization and ongoing performance tracking, we’ve got your back. Let’s make your website work smarter—not just harder.

Reach out today and let’s unlock the full potential of your digital presence—one keyword at a time.