Regardless of whether a company delivers professional services to enterprises, helps consumers rid their computers of nasty malware — or does anything else on the business landscape — the fact remains that content writing and copywriting are vital for success. For example:
Indeed, while a decade or so ago the question that some businesses asked themselves was: “with so much competition in our marketplace, do we really need written content?”, today the question is: “with so much competition in our marketplace, how should we use written content to generate more brand visibility, more customers, more sales, and more success?”
Before the web, businesses used various methods to get their written content in front of customers. But these days, the name of the game is defined by what might be the most important — and profitable — concept in the history of marketing: search engine optimization (SEO).
While the algorithms and engines that drive SEO are complex, the essence is simple to understand: it’s a way for businesses (and individuals, groups, clubs, and anyone else for that matter) to get found on search engines such as Google, Yahoo and Bing.
Search engines pay a GREAT DEAL of attention to written content, in order to glean what a business does, who it serves, how much (and how regularly) it invests in educating its target audience, and whether it is an authority in its marketplace or industry.
All else being equal between two businesses, the one with the better SEO profile will rank higher, and that means it is more likely to generate a click-through (i.e. a potential customer will visit their website vs. the competitor).
In light of the above, it’s easy to see why every business — B2C, B2B, B2C2B and B2G — should make SEO content writing (to educate about a relevant topic/issue) and SEO copywriting (to educate about a specific product/service) a priority. Here are the 5 building blocks of a winning strategy:
Before wrapping up, it’s extremely important for businesses to understand that SEO content writing and SEO copywriting can certainly achieve short-term results, but it’s essentially a long-term strategy. Search engines aren’t impressed by a sudden burst of content. They want to see a steady, ongoing commitment over a period of several months. Pulling the plug too soon is a major mistake, yet one that many businesses make because they have unrealistic expectations, or grow impatient.
The good news is that once a business establishes itself as an authority in the eyes of Google, Yahoo and Bing, then SEO is the gift that keeps on giving. It’s like getting fit and healthy. It can be a bit of an uphill climb to go from couch potato to gym rat, but once that happens, the only regret that people have is that they didn’t do it sooner!
To learn more about how to make SEO content writing and SEO copywriting work for your business, contact the Noble Webworks team today. Your initial consultation with us is free.